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Thursday, September 6th - 2012
John Deere Celebrates 175th Anniversary with Green Carpet Sponsorship at Canadian Country Music Awards
Partnership emphasizes strong bond between country music and agriculture
John Deere announces corporate sponsorship of the 2012 Canadian Country Music Association (CCMA) Awards Green Carpet, which will be held on September 9 in Saskatoon, Saskatchewan. As stated by Sarah McIntosh, John Deere’s Shows & Events Coordinator for Canada, the sponsorship is a natural fit for the leading farm equipment manufacturer.
“We are excited to sponsor the CCMA Awards for the first time in 2012,” she said. “The sponsorship ties well to our year-long celebration of John Deere’s 175th anniversary. The Canadian Country Music Association Awards are marking their 30th anniversary, and with both so deeply rooted in the culture of Western Canada, this is a very appropriate way to celebrate.”
As part of the sponsorship, John Deere will display its 6R, 7R, powerful 9R tractor and versatile 825i Gator utility vehicle. Equipment will be supplied by sponsoring dealers, Farm & Garden Centre and Western Sales. The famous John Deere name and logo will be on display throughout the awards and related activities.
"We are very excited to be going to Saskatoon this year for the first time to celebrate the 30th anniversary of the CCMA Awards," said Don Green, executive director of the CCMA. "This partnership with John Deere is such a great fit and we know this Green Carpet will be an unforgettable event for both the industry and fans alike."
It also will be a time for John Deere to celebrate 175 years of service to farmers and ranchers and point the way toward a bright future for Canadian agriculture.
“Canadian farmers and ranchers have been using John Deere equipment and listening to country music for generations,” McIntosh said. “We are proud to sponsor the CCMA Awards for the performers and country music fans across Canada.”
posted by: Kyle Henderson